Share of Voice (SOV) is a simple idea—how much are you being heard compared to others? More seems better, logical na? More posts, more videos, more blogs.

The vegetable cart outside your house shouts every morning. Yet, every Sunday, you still go to the market to buy from your favorite aaji or kaka. No loud promotions, no daily reminders—yet they have your trust.

Because Share of Voice isn’t just about frequency. It’s also about being trustworthy.

So, post often if you have something valuable to say. Give a shoutout when it matters. Engage when you care. Make it personal. And not repeat yourself for the sake of visibility.

Share of Voice is a great strategy to build and strengthen trust—but only if the voice is authentic and trustworthy.
Every time we chase Share of Voice, let’s not slip on being a voice that’s worth sharing.