We all carry scars of past experiences.
“Punyache autowale yenarach nahit.”
“Tajcha vada pav bakwas asto.”

Nobody told us that. We lived it.
And now, even if someone tries to convince us otherwise—
We won’t agree. Why? Because our belief isn’t based on logic.
It’s based on burnt fingers and broken trust.

Now imagine your customer.

He once used recycled copper in a cable 7 years ago.
It failed.
Now you walk in—new tech, fresh proof, better product.
He nods politely. And quietly walks you out.
No deal. No change.

And here’s the kicker—
He’s not even going to try your product to see if it’s better.

So what do you do?

You don’t sell the product. You lend the belief.
Not yours—someone else’s.

Bring in a voice they already trust.
A competitor who switched.
An engineer they respect.

Better still—don’t prove them wrong. Show how the world has changed.
“Even ISRO now uses recycled copper in mission-critical circuits.”

Because you can’t fight a belief with a brochure.
You fight it with borrowed trust and a bridge of empathy.

And if all else fails—
Don’t argue. Wait.

The deal is not dead. It’s just not ready.

When someone says no to your solution, they’re usually saying no to their past mistake being repeated.

That’s fear.
And fear doesn’t need convincing.
It needs to be addressed.

#Marketing #Sales #Beliefs