You’re not trying to outthink your prospect 12 moves ahead. You’re trying to decode unspoken signals. Match vibes. Read body language. Respond to cues. Improvise. Flex. Adapt. Make them laugh, nod, or cry—all without saying the wrong thing.

Because in sales, you get vague nods. You get confused frowns. You get “we’ll get back to you” (they won’t). You get a budget that’s “not a problem” until it is. And just when you think you nailed it, someone new joins the buying committee and changes the whole script.

It’s like playing charades with people who don’t even know the word themselves.
Salespeople feel the deal is lost because of high pricing, poor timing, or tech issues.
Clients feel the deal is lost because they didn’t feel confident, heard, excited, or assured.

If you want to be great at sales, don’t play chess. Get better at reading the room. Get better at dumb charades.