Farmers will tell you “The moment I feel the Mruga Nakshatra winds, I know the rains are coming in 15 days. That’s when I sow my seeds. Too early, and they dry up. Too late, and I miss the best yield.”

They know when the time is right.
Ditto we need in Sales.

Your B2B customer isn’t ready to pay just because they need your product. They’re ready when the conditions are right. If you sense the wind, you close the deal. If you miss it, you’re stuck waiting for another season.

When the winds of change blow:
Customers go from “Why should we consider this?” to “How soon can we implement this?”

More People start joining into the Conversation means it’s no longer just an idea—it’s a budgeted conversation.

They Start Comparing (Not Just Browsing) means they are now benchmarking you.

They do the marketing: which means they can articulate exactly where your solution fits in their operations, and they have a timeline.

They Push for a Pilot or Proof-of-Concept—it’s just about de-risking the decision.

They seriously make a conversation about installments, advance payments, contract duration – aligning internal approvals.

When they start asking “What if we delay this?” or “Will this pricing still hold next quarter?”—they’re almost there.

These are not just signs—they are the winds shifting.
A good farmer knows when to sow.
A great salesperson knows when to close.