Do we really buy guarantees anymore?

But we sure love selling them.

“100% Guarantee.”
“Aai shappath.”
“Deva shappath.”
“Trust me, I guarantee it.”

And the moment the sale is done—
“Ab mechanical cheez hai, kya guarantee de sakte?”

Guarantees are trust-enhancers on paper.
They sound solid. Confident. Reassuring.
But do they really work?
Marginally.
Because everyone’s saying it.
And not standing by it.

So what can you do instead?

Show consequences.
Instead of “I guarantee this won’t fail,” say—
“If it fails, here’s what I will do.”
Put yourself in the fine print.
Put your effort in the follow-through.

Trust multiplies when the buyer sees that you’re on the hook too.

That you’ve planned for what happens after the deal.

Because nobody wants a guarantee.
They want someone who won’t disappear when things go wrong.

Guarantee dete sab hai. Par guarantee nibhaata kaun hai? 😄