That’s the easy part.
The real game begins after the cheque clears.

It’s not about the money. It’s about the moment after the product fails.
When the Apple phone hangs.
When the Merc stalls on the expressway.
When the Caterpillar engine doesn’t give the torque it promised.

And yet—
Customers don’t storm out.
They don’t shout, “Fraud!”
They say: “Something must be wrong. Let’s check with the company.”

That’s earned trust.
Over years. Over generations.
They believe.
Because the company has stood by them—before.

That’s the moment we’re all building toward.
Not the close.
Not the invoice.
Not even the testimonial.

The moment of friction.
Where your brand shows up, or falls apart.

The real sale happens in their eyes—when things go wrong, and they still believe you’ll make it right.