First, it was copy-paste resumes.
Then came the fancy ones, written by “professional” writers.
Then video resumes where suited candidates, curtains blurred in background, pitched to companies.
Now? ChatGPT resumes. Everyone’s got one.

For years, it was the candidate trying hard to impress.
Now? Tables turned.
We’re seeing job posts saying
“Hiring for XYZ role… to work with this person.”
Not “reporting to,” but “work with.”

People are following leaders, not necessarily companies.
Candidates are becoming choosy.
Job offers are just bargaining chips.
Joining? Maybe. Maybe not.

Companies are sweating it out.
Great talent is ghosting them.
Or showing another offer for a raise.

Recently, we saw this shift firsthand.
A senior hire at a client company told us:
“I joined because I followed this leader’s posts and videos.”
Boom. We hadn’t planned that. But it worked.

Maybe it’s time you put out a resume for candidates to see.
Maybe leaders need to pitch why someone should work with them.
Becoming “sought after” is the new recruitment strategy.

Uncle’s referral isn’t getting you top talent anymore.
Digital is the first channel now.

Even we didn’t know we could influence hiring this way.
But now we know, we’ve done it.
If you want to be a magnet for talent, we’re in.
Let’s flip the script.