What’s the ‘point’ here?
How many times have you felt frustrated when even after hours of pitching to a prospect, they still remain clueless about the USP of your product or company?
Prospects could be distracted as easily as any kid…..they just need a reason!
…may be some urgent ‘when can i expect this?’ message from their boss
…may be a funny looking meme on WhatsApp
…or (hope not…but) … a boring sales pitch from your sales person
Whatever may be the reason….the one question that remains unanswered is….
How do we make the USPs memorable?
That was exactly the challenge for one of our clients. The Client wanted something that would make the firm’s key USP – Guaranteed ‘original’ parts – a memorable message for its prospects.
While the budgets were limited …our imagination was not!
Our solution? We made the message fun! How?
By removing all the details about products, company, USPs etc. and replacing it with a small story. Here it is…
 |
What we realised is that the prospects love stories …as much as the kids would do. In fact, after we finished the first story they wanted to see one more…
So, we ended up doing a series of such 30 second videos prepared from hand drawn drawings. Stories which told the importance of USPs and that everyone would remember and share.
How are you communicating your USPs? We can help!
