In fact, when they once received an export enquiry, a founder proudly said, “See, marketing works for us—without doing anything.”

A board member offered a reality check:
“What’s winning is not your marketing, but the grit and commitment of the client’s sourcing teams. It’s time we up our game.”
That conversation marked the beginning of real change.
From almost no marketing to 42 RFQs generated from website alone in FY24, Sargam has come a long way.
In the highly specialized field, these RFQs could be well over 80% of total RFQs in the market. We always quote Sargam as what a long term commitment to marketing can unlock.