I call a plumber.
“Bhai, washing machine ka tap leak ho raha hai.”
“Haan. Kya karneka.”
(He stares at it like it owes him money.)
“Threading kharab. Builder ke aadmi ne sahi nahi kiya. Change karna padega.”
“Thik hai. Same lagao ya accha wala?”
“Aap bolo. Dono achha hai… lekin ek aur accha aata hai. Aapke hisaab se baithta ho to laga deta hu.”
“Arre, tum expert ho na? Tum bolo.”
“Sir, dekho. Mera 200. Tap 600. Risk aapka. Decision bhi aapka.”
In sales, every plumber, SaaS rep, and machine vendor knows the risk map: failure points, after-sales headaches, parts lead time, and warranty gray zones. The real game is who carries the risk backpack.
Some sellers dump it on you (“Aap decide karo”). Some absorb it (“Hum guarantee lete hain”). Most dance in between.
Win trust by owning enough risk that the customer feels safe.