Ram – the founder of Canfan is an ex-Mckinsey and Co. Bringing all the flavours of the firm to strategy, content, and design was the first goal. We build the brand language and successfully translated it for several mediums – the website is minimilistic, yet making a strong and differentiated pitch for BLDC fans. From decrabonisation to worker comfort, the multiple value propositions are articulated with rich content and sharp positioning of the products in a crowded market. For a market where the dominant players have a market share of over 90% – the website has created a strong challenger positioning for Airzon, successfully earning enquiries and orders from some of the largest groups in India.