Instant credibility for the brand with large enterprises, export markets
Canfan wasn’t built to blend in. It was built to challenge.
With Ram’s (Founder) McKinsey & Co. roots, strategy, content, and design had to be nothing short of sharp. We built a brand language that’s minimalist in form, but powerful in impact – positioning Airzon as an authentic truly Made in India brand in the BLDC fan market. In an industry dominated by giants holding 90% of the market, Airzon now stands out with a clear voice, compelling value propositions, and a challenger’s edge – winning attention, enquiries, and orders from some of India’s biggest industrial groups.