How We Helped Ashvini Magnets Go From “Skip the Slides” to “Let’s Talk More”
The Problem
When we first met Vikram (MD of Ashvini Magnets), his brief was just one line:
We’ve done so much and none of it gets across to the client.
Ashvini Magnets has been a pioneer in injection-moulded magnets for over 30 years. But their presentation didn’t do justice to that legacy.
Vikram shared what usually happened:
By the 5th slide or 7th minute, whichever comes first,the audience asks us to skip the slides and get to the point. Our story is never heard.
That lack of storytelling came at a cost - credibility, pricing power, extra audits, and delays in trust-building.
The Process: From Slides to Story
We did something most clients don’t expect from a marketing agency.
We interrogated. Hard.
Why do you do this?
Why does that matter?
Why would a customer care
From Pieces to Kilos: A Mindset Shift
Take the product range slide.
We were trying to show scale - tiny magnets to big rings. But the initial versions of the slide
showing two products side by side didn’t work.
Until Vikram said something in passing
You know, customers don’t buy magnets by number. They buy in kilos.
That changed Everything
1 kg of the tiny magnet? That’s 2,000 pieces.
1 kg of the big ring? Just 10 pieces.
We were finally speaking the Customer’s language.
The Offering Slide That Reimagined the Business
We asked, “What’s your offering?”
The answer: “Magnets
Design consulting. FEA. Mould making. Mould refurbishment.
Oh, and magnets.
By the time we finished, we hadn’t just made a slide, we had helped reframe the entire offering architecture of the company.
