How Yuktee helped SFS simplify the buying process for welding fume extractors
SFS manufactures industrial air filtration solutions.
Their welding fume extractor was the best in the industry, had strong engineering, and performed reliably in Indian shop-floor conditions. But the product wasn’t getting recognised for its quality and value.
A welding fume extractor sucks harmful fumes away from the worker.
The performance depends on the motor, suction, fan material, filters, and how it handles continuous fume load.
Most buyers didn’t know how these things worked, so they didn’t know what to check while buying one.
The Challenge
Buyers didn’t understand what actually mattered in a welding fume extractor,
which led competitors to mislead them with surface features.
The yuktee!
The real problem wasn’t competition at all - it was buyer confusion.
We needed to create something that would clear that confusion and help buyers understand how to choose the right welding fume extractor.
The Buyer’s Guide
We created a simple, visual Buyer’s Guide for Welding Fume Extractors.
It explained:
- Why are welding fumes serious
- What affects extraction quality
- How motors and fans behave in real conditions
- What fails in the long run
- What buyers should actually look for
- What doesn’t matter as much as it seems
The Shift
Once the guide reached customers, the conversations changed.
- Buyers started asking practical questions.
- Competitors couldn’t mislead them with surface features.
- SFS’s extractor finally got evaluated for its engineering and durability.
- Sales became smoother because the buyer walked in with the right understanding.