And a lifetime of value created. Building awareness, shaping perceptions, and defending Copper’s future.

The International Copper Association (ICA) is a global advocate for building awareness about copper across industries and applications.

With an audience ranging from IAS officers to grassroots electrical technicians, the challenge was to make copper relevant—and compelling—in every context.
We’ve created content that bridges this wide spectrum: educational infographics, social campaigns, newsletters, and even iconic initiatives like India’s first Electrical Fire Safety Tracker.
From simple, actionable guidebooks for technicians to immersive VR experiences showcasing copper’s role in EVs, every piece of content has played a pivotal role in strengthening copper’s presence, relevance, and market share.