SFS competes with the world’s biggest names in industrial air filtration—brands backed by million-dollar marketing budgets.

The challenge was clear: position SFS as an equal, global brand with a language and experience that felt world-class.
The brand story had to be visual. The experience had to be interactive. And the site had to drive real engagement.
Since the revamp, traffic has jumped 200%, time on page has tripled, and lead generation has hit an average of 27 new enquiries a month.