Month: December 2019

03 Dec 2019
Thermatek had an edge in product design and innovation

How this company changed its marketing game?

The company launched the first cool roof tiles in India. Built with dedicated special components, it was a completely new product, and received an enthusiastic response from the market. As a result of its increasing popularity, the new  product soon attracted competition.   The competitors however, sought to compete on basis of price rather than […]

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