Let’s Talk about the Second Bounce of the Ball

Greetings!

So What’s this new segment? And Why?

We have shared interesting business related concepts, til date

Then, we have also shared what people around us & equally passionate about marketing just like us had to say.

Now we are widening the horizon of Yuktee’s newsletter by sharing what the globally renowned thought-leaders have to say. How?

Given the crazy marketers we have gathered around us, they always seem to read a lot from the latest marketing best-seller to the classic strategy book which is centuries old altogether.

This is a segment where we share key statements from a book that made us stick with a particular book til the last page. These statements collectively give you the whole picture the author wants to paint for you through the book.

Hope you have read some of the books we feature here and if so please write to us with your perspective on the thoughts in it.
If you haven’t we believe thee statements make you interested enough to go buy & finish reading a particular book!

Happy Reading!

The Second Bounce of the Ball

You find a few books which start in the most bland way-as though the author doesn’t even care if he’s writing for someone to read-but then pick up a pace which just doesn’t allow you to not think in the way the author thinks. This is one such book.

Read it for the bluntness & simplicity of the style.

Read it to understand how to build a business worth investing into.

Read it to discover the hidden entrepreneur within you & if at all you find one, trust us, after reading “The Second Bounce of the Ball” it is going to be difficult keeping it at bay!

Here are some statements which revolve around the ideas discussed in the book: