Your first impression… But, does your Corporate Presentation truly reflect who you are? India’s largest manufacturer of specialised magnets had grown multi-fold over the years. But the Managing Director was concerned that none of it actually reflected in their corporate presentation. Especially, when he pitched the capabilities to prospects from European and US markets, the […]
How many times have you felt frustrated when even after hours of pitching to a prospect, they still remain clueless about the USP of your product or company? Prospects could be distracted as easily as any kid…..they just need a reason! …may be some urgent ‘when can i expect this?’ message from their boss …may […]
The company launched the first cool roof tiles in India. Built with dedicated special components, it was a completely new product, and received an enthusiastic response from the market. As a result of its increasing popularity, the new product soon attracted competition. The competitors however, sought to compete on basis of price rather than […]
It shouldn’t have happened! The company had a strong culture of evolving with the changing time. They started out in 1865 as paper manufacturers, later shifting to cables and radio phones. Understanding what the consumer wants and evolving accordingly was engrained deep into the DNA of the company. So much that they won the ‘Most […]
Greetings! So What’s this new segment? And Why? We have shared interesting business related concepts, til date Then, we have also shared what people around us & equally passionate about marketing just like us had to say. Now we are widening the horizon of Yuktee’s newsletter by sharing what the globally renowned thought-leaders have to […]
Transactions! The Tedious Part. Donor’sChoose is a simple business concept. It connects the high school teachers in America who need funds for their educational projects to donors. That is not exciting. Here is the exciting part: On the Valentine’s day of 2015, Mr. Porter was screening through his mailbox. The usual chore was to clean up […]
Walking alongside the river on the cold night was a septuagenarian. The security guards who had accompanied him stood at a distance gazing at his frail and tall figure, lit up by the light, bathing him in the calmness of the river. Suddenly the guard heard the man’s voice calling upon him. He rushed towards […]
Are you happy with your sales in FY 19?
I don’t know Winnie Kow. I get to know that she has failed in keeping her promise. She made a promise to her mentor that she would write a blog every day for one full month. Just write something that has a perspective and ship it. But she failed in keeping her promise. She started […]
What is marketing communication?! How many times has your customer come to you to listen to your Quality Policy? How many times have they asked you if you are a truly ‘Ingenious’ developer of the technology that you sell or no? How many times have you won a deal just because you have the ‘Most […]