How this company changed its marketing game?
The company launched the first cool roof tiles in India. Built with dedicated special components, it was a completely new product, and received an enthusiastic response from the market.
As a result of its increasing popularity, the new product soon attracted competition.
The competitors however, sought to compete on basis of price rather than quality, bringing out ordinary ceramic tiles with a poor additional coating and had a lower price.
It was clear that Thermatek had to strengthen its marketing game in order to beat the competition.
Yuktee took up the challenge. The key in this case was capturing the value proposition of a totally new product in simple terms which everyone could understand.
We created the slogan ‘Sab ke sar pe thandi chanv’ (a cool envelope for all).
Apart from communicating the essence of the product with ease and efficiency, the catchphrase went on to give a fresh new branding to Thermatek.
Here’s the Explainer Video to explain concepts and benefits of Cool Roof Tiles ….
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