That thing you need to grow… Well! It isn’t a mustache, I presume all of us are way ahead of that stage.Neither am I trying to beat the new age comics at puns. What is that one thing you need to grow if you want to sell something? Volkswagen answered this back in 1986.They played […]
The Problem That Is It was one of those terrible days of the global economic downturn. Like many other businesses, a little insect repellent manufacturing company in Milwaukee, US, was battling plummeting sales and falling profits. The firm had tried every trick in the book to gain more customers-free giveaways, gift coupons, all sorts of […]
THE STORY OF A BIG MISTAKE!
This will give you the solution
DO YOU KNOW THEM?
THE WIN YOU MUST PLAY FOR…
Selling to businesses is about convincing them to pay for a solution. Problem with selling is it is not welcome.
MARKETING BEYOND TELLING STORIES…
THE HIGH PRICE STORY
Shaping up next generation industrial marketing… Little did Sanjay Limaye who was working with a company in Delhi know that one day his passion for marketing would transform into a niche consultancy doing some cutting edge work in this field. Today heading the Industrial Marketing Services-a Pune based market research firm, Sanjay is a man […]